You searched for: "*"

The results has been filter on Authors containing Sabine Ullrich.
ANA has found 1 results for you, in 113 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Too much of advertising and promotion is wasted

Information on the effectiveness of promotions and advertising is more and more indispensable for a successful brand. Advance in technology has given the chance to develop a tool which is required to measure the effects of advertising and promotion:...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Author: Sabine Ullrich
Company: GfK
June 15, 1991
×

Citation

Ullrich, S. (1991a, June 15). Too much of advertising and promotion is wasted. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/too-much-of-advertising-and-promotion-is-wasted